“Brotox”: The Benefits of BOTOX® for Men

Certain wrinkles form in the areas where skin stretches repeatedly, pulling again and again into the same crease-forming positions. Many women choose to address this problem with BOTOX® treatments at our Thousand Oaks-based practice, after which they enjoy months of smoother, more youthful-looking skin. In an industry traditionally dominated by the female demographic, however, a larger number of male patients are now showing interest in trying BOTOX®—nicknamed “Brotox” when used specifically for men—to create a refreshed appearance. In fact, since the year 2000, the number of American men seeking out botulinum toxin type A treatments like BOTOX® has increased by 403 percent. Last year, the number of men who had the injections climbed to 473,354, according to statistics from the American Society of Plastic Surgeons.

Before delving into the advantages of BOTOX® for guys, let’s first explore the reasons why wrinkles develop on your face. Sun damage and collagen loss are two of the typical causes of wrinkles, but what many people may not know is that facial expressions made while talking, eating, or going about daily activities also contribute to certain signs of aging.

Many common facial wrinkles, particularly those on the upper part around the eyes and forehead, are the result of the ongoing action of facial muscles constantly pulling the skin in various directions and skin being squeezed millions of times due to smiling, frowning, or raising eyebrows.

These days, there seems to be less of a stigma for men who choose cosmetic procedures, and some male patients are discovering that BOTOX® gives them more of a competitive edge in their career and social lives by helping them to look younger and more energized than their peers or competition.

But why is a man-specific treatment necessary? Because doses intended for a woman may not have the desired effect on a man. Men tend to have more pronounced wrinkles because their muscles are denser and often more prominent.

Once injected into the targeted tissue, BOTOX® keeps the facial muscles that cause wrinkles more relaxed by preventing chemical signals from reaching them. As a result, the surface skin lies smoother. The results, when tailored by an experienced medical professional, can look very natural and allow men to preserve their uniquely masculine appearance as desired. BOTOX® is most typically used to soften frown lines, forehead lines, and crow’s feet—without completely erasing them, to help preserve an air of authority (while still being approachable).

Considering BOTOX® in Thousand Oaks? Wondering whether a different aesthetic treatment for wrinkles would be better? Call Pierre Skin Care Institute at 805-496-9190 or request an appointment by filling in an online contact form.

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